Sober 365

Clarity. Control. Confidence

A practical, grounded approach to stepping away from alcohol and rebuilding momentum, without labels, shame, or dogma.

This work is for high-functioning men who know alcohol is costing them more than it’s giving back, and are ready to stop negotiating with it.

Start the 30-day reset

The Mission

To help high-functioning men step away from alcohol and reclaim clarity, control, and self-trust, without shame, labels, or rigid ideology.

Sober 365 exists for people who don’t want to wait for a crisis before they change. Alcohol may not be destroying their life, but it’s quietly eroding focus, energy, and momentum. This work is about agency. Choosing to remove what’s getting in the way and seeing what becomes possible without it.

The Vision

A culture where stepping away from alcohol is seen not as deprivation, but as a strategic and self-respecting choice.

Sober 365 isn’t about becoming someone else. It’s about creating the conditions for clearer thinking, steadier decision-making, and a more intentional life.

The long-term vision is simple: fewer negotiations with alcohol, more presence, confidence, and leadership in every area of life.

The Journey

This work is personal.

In 2009, my father passed away at the age of 43 following a long battle with alcohol misuse. I saw first-hand how alcohol can quietly take control, not only of an individual, but of families, relationships, and futures.

That experience shaped how I understand alcohol, responsibility, and change. It also informed the way I’ve supported clients through their own sobriety journeys over the years.

Different starting points, different stories. The same outcome: once alcohol is removed, clarity returns faster than most people expect.

Sober 365 is where that work now lives.

The 365 Journey (2026)

In 2026, I’ll be documenting a 365-day sobriety journey publicly.

Not as a performance or challenge, but as a real-time exploration of what changes over time when alcohol is removed.

This will be accompanied by a free starter workbook and programme inside the Elev8 Human Performance App, designed as an entry point for those beginning their own journey.